Greenwashing, Greenwishing and Greenhushing – The three deceptions undermining corporate sustainability

Kate O’Neill

“With pressure from stakeholders mounting, there is a danger that businesses will be walking a tightrope when it comes to communicating about their ESG ambitions and achievements"

Rebranding After a Reputational Crisis: A Roadmap to Redemption

Branding is an essential element of any business's identity. In this blog post, we will explore the steps and strategies to successfully navigate the delicate process of rebranding amid a reputational crisis.

Social Impact and CEO Reputation: The Fine Line

Martyn Rosney

For long term sustainable success you must be in tune with those that people that matter to your success. For the modern CEO and founder this can be a difficult task.

Pride, need and reputation - Why countries might not accept international aid

Niall McHugh

Increasingly, reputation is becoming an important metric for success in emergency and disaster management, especially when requesting or rejecting international aid. However, the ability to save lives should underpin all decision-making in Morocco.

Culture and leadership - Lessons from Ireland’s most successful women’s football manager

Niall McHugh

All leaders can learn from high-profile sports manager departures. You will lose the trust of your team when you don’t invest in strong communication and relationship building underpinned by a culture of empowerment, accountability, adaptability.

EU Digital Services Regulation Crackdown - A new reputational risk for your business?

Edel Fitzgerald

Some commentators are saying that freedom of speech ‘absolutism’ online is facing a reckoning as the latest major EU regulation package targets big tech today: but the reputational risk could be far-reaching for smaller digital players too.

Look to Norway – Lessons for the world on the reputation journey of electric vehicles

Thomas Groot

Norway's electric vehicle journey offers other countries insights that can shape their EV rollout; high adoption, challenges of practicality, and the delicate balance between incentives and sustainability.

Wildfires in Greece: How a lack of clear messaging can be a fatal flaw in crisis communications

Susannah Kerr

The current Greek wildfires shouldn’t present a reputation risk to Greek tourism, but how they’re communicated and relayed to the public, just might. Susannah Kerr, Account Manager in Dublin gives her thoughts on the current situation in Greece.

Oireachtas Committee Hearings - Protecting Your Reputation

Stephen Jordan

With many in Ireland tuning into the RTE Oireachtas committee hearings, Stephen Jordan shares a best practice approach to maintaining company and personal reputation during legislative hearings.

Crisis turnaround – Reputation recovery and renewal

Martyn Rosney

When a crisis starts, so too should the reputation recovery programme. Martyn Rosney shares advice for other organisations on the fundamentals of reputation recovery and renewal.

Fragility of stakeholder trust and reputation laid bare in unfolding RTÉ crisis

Cormac Bradley

The unfolding crisis at Ireland's national broadcaster RTÉ has highlighted the importance of decision making through the lens of reputation.

Corporate Social Justice Engagement - Examining the Reputation Risks and Opportunities

Orla O’Callaghan

Time and time again, companies have been clearly caught on their heels, too often relying on marketing alone to address reputational risks. They need to keep their fingers on the pulses of more than just customers. What they need are 21st century...

Developing a data-driven approach to DE&I

Alexandra Darras

Reengineering the approach to DE&I from a data perspective – via the adoption of more complex, tailored and innovative metrics – will allow organisations to go beyond the simple box-ticking exercise and uncover dynamics underpinning inequalities.

The pharmaceutical industry and why 360° reputation research matters

Noora Ylijoki

As the pharmaceutical industry moves towards a tumultuous period, Noora Ylijoki looks at the importance of pharma companies understanding the impact and risks around reputation.

Silicon Valley Bank failed the test when communications really mattered to stakeholders

John Keilthy

This is an article that appeared in the Irish Independent on the 28th March, written by John Keilthy.

Digital Transformation and Reputation - What to Expect and How to Thrive

Reputation Inc.

Neasa Gorrell looks at the importance of staying up-to-date with the latest trends and technologies for businesses to remain competitive in today's rapidly changing digital environment.

Cracking down on greenwashing once and for all?

Martyn Rosney

Everything you need to know about the EU’s new Green Claims Directive.

Sustainability Certification – Only one part of an effective sustainability strategy

Noora Ylijoki

As companies embark or begin to embark on the sustainability certification process, it is important to take a number of considerations into account.

Staying on the Right Side of the Sustainability Curve

Robert Brown

As the European Commission's new Directive, 'Corporate Responsibility Due Diligence' begins to take off, Rob Brown, looks at how organisations can stay on the right side of the sustainability curve.

Navigating the reputation challenges of gender pay gap reporting

Edel Fitzgerald

Mandatory gender pay gap reporting for Irish companies is on the way. Reputation Inc is supporting companies as they navigate the reputation challenges and opportunities of Ireland’s new Gender Pay Gap reporting requirements.

Lessons from the pandemic on the importance of a considered and careful approach to communication

Niall McHugh

Niall McHugh in Reputation Inc's Dublin office shares his thoughts on the changed and changing landscape for communications professionals.

The Bad Apple Effect: The perils and pitfalls of managing industry reputation

Cormac Bradley

The power of the collective can be even more important in times of crisis.

Reputation Intelligence in the Digital Age

Dennis Larsen

With advancements in machine learning and natural language processing (NLP) come enticing opportunities for organisations to better analyse their reputations and predict stakeholder behaviour.

From shareholder primacy to stakeholder focus

Reputation Inc.

It was during my masters degree in business administration when I was introduced to and inspired by the thinking of Peter Drucker, particularly his philosophy behind “Marketing is Management".

Sustainability is a leadership challenge

Jeremie Guillerme

The climate crisis is here, and we only have about 10 years to avoid a global disaster. We have a moral duty to act, for the next generation and our own.

Artificial Intelligence in Reputation Management - 6 tips from successful companies

Dennis Larsen

With advancements in machine learning and natural language processing (NLP) come enticing opportunities for organisations to better analyse their reputations and predict stakeholder behaviour.

How leadership can influence company culture at times of uncertainty

Cormac Bradley

The influence of leadership styles and approaches on company culture has long been debated. Can or should internal culture be shaped by leadership?  What aspects of company culture can they, or should they, control?

Coronavirus: Can businesses still move the dial on Diversity & Inclusion during the pandemic?

Orla O’Callaghan

While Covid-19 is certainly ‘novel’ in its medical sense, for many businesses the issue of keeping staff together culturally while apart has been unusual, with the challenges of the traditional workplace appearing in new. formats

“The Risk of Risks” – Six Building Blocks For Effective Reputation Risk Management

Martyn Rosney

In a world of shifting reputations, radical transparency and global uncertainty, there has never been more scrutiny on organisations and their leaders.

Reputation to drive share prices in absence of usual earnings guidance

John Keilthy

One of the unanticipated consequences of Covid-19 is the impact it is having on fund managers’ ability to assess the future outlook for the companies they invest in.

Reputation management in an increasingly online world

Martyn Rosney

As we prepare to emerge from this corporate cocoon, how businesses manage their reputation online has come under the microscope like never before, explains Martyn Rosney, Director at Reputation Inc.

Slaying The Monster ‑ The Power Of Storytelling

Paul Griffin

“Today, I’m going to tell you a story about a 16-year-old boy with a remarkable talent as he sets out on a quest to slay an evil monster...”

Reflections on a year in Reputation Inc

Susannah Kerr

Reflections on a year in Reputation Inc

Election – The ultimate reputation test

Martyn Rosney

In many ways, an election is one of the ultimate tests of reputation. Political parties are going to the electorate and asking that they trust them with their vote in order to deliver local and national solutions.

Risk or Reward?

Dennis Larsen

In a world of shifting reputations, radical transparency and business uncertainty, corporations are held to a higher account: a glimpse into enhanced strategic reputation and risk management.

How leading organisations are using rankings to drive reputation

Every year, more than 500 rankings get published by media outlets around the world.  Many organisations get listed in these corporate benchmarks whether or not they want to be included!

Don’t be lonely at the top… Be a collaborative leader

Robert Brown

Knowing that you’re responsible for the livelihood of employees and living up to your stakeholders’ expectations is a daunting task, even for the most seasoned business leader.

Unlocking Reputation Insights

John Keilthy

Each and every one of us has a unique DNA - a molecular make-up which shapes our individual personalities and indeed, our individual reputations.

Ireland Inc. ‑ Reputation is everything

John Keilthy

Focussing on reputation pays huge dividends for Ireland Inc, writes John Keilthy, managing partner at ReputationInc, in Decision Magazine.

Small yet perfectly formed‑ it's time SMEs get the reputation they deserve

Dennis Larsen

SMEs are having a reputation boost. While the entire sector is gaining strong support from government stakeholders as a consequence of its socio-economic contribution, a new breed of SMEs are managing their reputation more proactively than ever.

Why reputation management is not about "hiding the negative"

Jeremie Guillerme

At a training session I recently attended, I could see a few people frowning when I said my work is about "managing corporate reputations".

Defining a post‑crisis reputation for brand Ireland

John Keilthy

In recent weeks, the focus for Ireland and indeed the world's financial markets has been on devising a plan to remedy the country's precarious banking and fiscal affairs.

Did the Vikings take their reputation more seriously than we do?

Ben Valdimarsson

Cattle die kindred die, thyself too must die, But a good reputation Never dies.

Embracing Sustainability – Leveraging your corporate responsibility to benefit your business

Robert Brown

Climate change evokes a certain element of mystery. or it induces a sense of great terror. Extreme weather events are a major consequence of climate change, and are becoming more frequent, severe and erratic.

Irish Retail Puts Reputation at Heart of New Strategy

Ben Valdimarsson

The leading organisation representing the Irish retail sector, Retail Ireland, has launched a new strategy aimed at shaping the future of Irish retail and driving the growth and development of the sector in the years ahead.

Know your reputation

John Mahony

As reputation takes on a more central role in the corporate mindset, far-sighted companies are determined to understand more about how it works externally and how it can work more effectively for them internally.

Measuring what matters

CEO of a global FMCG brand said that he's started measuring the performance of his managers based on the businesses' reputation strength: the more positive the reputation, the better their bonuses, and vice-versa.

Reputation Management ‑ What they don't teach CEOs at university!

John Keilthy

CEOs serve two masters - revenue and reputation. And while business leaders are spending increasing amounts of time representing the latter they often lack the skills required to live up to their role as the de facto chief reputation officer.

‘Shoulda woulda coulda’: Addressing the reputation blind spots in business decision‑making – in time!

An independent review of Thomas Cook's role in and response to the Corfu deaths in 2006 revealed this week that the firm focused too much on its reputation and not enough on its customers.

Taxing Reputation

Dennis Larsen

It should come as no surprise that globally operating companies have long been smart about how they structure their legal entities and internal financial transactions to minimise their exposure to levies and taxes.

Guarding your reputation

John Mahony

Good reputations are something that businesses have to work at continuously and when a business is serious about its reputation - it really values it.