Privacy Policy

Who We Are

ReputationInc was founded in 2002 and is one of the first specialist international reputation management consultancies. We provide strategic and insightful advice to help businesses understand the now, and plan for the future. We equip leaders and communicators with the ability to champion their reputation; and we help create the momentum behind it through proactive reputation management, corporate communications, reputation risk management, public affairs, employee and stakeholder engagement.

As a communications and reputation management consultancy, ReputationInc enables businesses to win trust, respect and admiration from the people that matter most to them. One of the ways we do this is by ensuring employees, clients, media and third parties can trust us with their information. This principle is one of the foundations of our business and the undercurrent of our professional relationships.

At ReputationInc, we are deeply committed to protecting privacy. We have assumed privacy principles which guide how we use, manage and protect personal data and demonstrate how good privacy practices are embedded in our culture.

In today’s digital world, privacy is of utmost importance to ReputationInc. We’re providing this notice because we believe in transparency and we want to ensure you understand our online information practices and the choices you can make about the way your information is collected and used.

What Information We Collect

Website visitors are advised that each time they visit, two general levels of information about their visit can be retained.

Personally identifiable information: Personal data is data that identifies you or can be used to identify or contact you. It may include, for example, your name, address or e-mail address. This information is voluntarily provided to us by website visitors through the contact form on the site, and is used by us to respond to user submissions and fulfil requests for further information about our services

Aggregate user and tracking information: Like most websites, ReputationInc’s website gathers statistical and analytical information collected on an aggregate basis of all visitors to our website. This information gives us insights on how website visitors use our website. This data is anonymous and does not contain any personally identifiable information. We use this information to ensure that our website, e-mails and marketing efforts continue to appeal to website visitors and clients.

What Information You Give Us

When you use our contact form on the website, or when you opt-in to our marketing materials (newsletter, blog, specific invites to events), ReputationInc collects the personally identifiable information that you voluntarily provide. Examples of such personally identifiable information that you provide to us may include, among other information, your name and email address.

In these cases, you consent to our use and processing of the information you provide, consistent with this policy.

Other Information ReputationInc Collects/Processes

Our website may use technologies such as “cookies” to provide visitors with tailored information upon each visit. Cookies are a common part of many commercial websites that allow small text files to be sent by a website, accepted by a web browser and then placed on your hard drive as recognition for repeat visits to the website. Every time you visit the website, our servers, through cookies, pixels and/or GIF files, collect basic technical information such as your domain name, the address of the last URL visited prior to clicking through to the website, and your browser and operating system.

We may also use third party analytical tools (e.g. Google Analytics) to analyse activities on the website and use of the website. You do not need to enable cookies to visit the website; however, some parts of the website and some services may be more difficult or impossible to use if cookies are disabled. Some ReputationInc cookie files remain on your computer’s hard drive unless and until you manually delete the file. ReputationInc cookie files do not contain personally identifiable information.

Information We Need to do Business: Reputation Audits

One of our core services is undertaking stakeholder and reputation research on behalf of clients for legitimate business purposes, such as to provide an independent and impartial assessment of their reputation. We only contact stakeholders with the express permission and consent of our clients, and only for the purpose outlined. All contact details and feedback data is securely stored on our systems and only for the duration required to complete the specific assignment. In undertaking research, we take care to ensure the data collected is sufficiently aggregated and we are compliant with regards research subjects’ requests and rights under GDPR.

How We Use and Store Your Information

We store the personal information you provide in a secure database in order to provide you with the information, products, and/or services you request and may be used to provide you with additional information about our services we believe may be of interest to you. The information is stored for a time period and in a manner relevant to responding to your request unless you request that it be removed.

How We Share Your Information

We may share your information with selected third parties including:

With our carefully selected business partners, suppliers and sub-contractors for the performance of any contract we enter into with them, but only if we have obtained your consent.

Analytics and search engine providers that assist us in the improvement and optimisation of our site.

When personal information is transferred to outside service providers, it is done under a contract which requires the companies to use the shared information only for the limited purposes for which it is provided to them in providing services to ReputationInc, and to agree to hold the information securely and confidentially in accordance with this privacy policy, and applicable law.

ReputationInc will not share or distribute personally identifiable information collected from you outside of ReputationInc without your consent (subject to the limited exceptions stated in this policy).


Further to the above, we may disclose your personal information to third parties:

In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.

If we or substantially all of our assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.

If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use and other agreements or to protect our rights, property, or safety or that of our customers or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

Data Security

ReputationInc understands that the safety of your personal information is extremely important to you. Accordingly, ReputationInc uses reasonable technological, physical and other measures to keep your information protected from loss, misuse and unauthorised access, disclosure, alteration and destruction, taking into due account the risks involved in the processing and the nature of the personal information. Due to the nature of the Internet and related technology, we cannot guarantee the security of your personal information and ReputationInc expressly disclaims any such obligation.

Links to Other Websites

In the instance that the ReputationInc website contains links to other websites, we are not responsible for any websites that we do not own or operate. You should carefully review the privacy policies and practices of other websites that you link to from the ReputationInc website, as we cannot control or be responsible for their privacy practices.

Accessing/Correcting Your Information; Limiting or Opting out

Visitors who would like to access, correct, update or delete any personally identifiable information may contact us with a request to do so at

Similarly, website users who wish to subscribe or unsubscribe to our marketing and informational communications or limit our use of any personally identifiable information in any way can do so by using the subscribe/unsubscribe options contained in our emails or by sending an email to

We may take a reasonable period of time to respond to any request to update or modify any information, limit use of information or to opt out of or unsubscribe from any communications. We may also ask for additional information to authenticate the request. If you request the deletion, modification or limitation of use of your personal information maintained by us we will promptly review your request and respond.

Media, Social Media Influencers/Users, Subject Matter Experts, Other Stakeholders

In order to conduct regular business, ReputationInc maintains lists of publicly available information regarding media contacts, journalists, social media influencers, social media users, subject matter experts and other stakeholders and individuals. These groups and individuals make their personal and/or professional information and/or opinions publicly available. These lists are accessed and/or used by ReputationInc for specific business purposes in conducting our own business and in conducting business on behalf of potential and existing clients.

Changes to our Privacy Policy

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.

How to Contact Us

For any privacy-related queries, please contact us at

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