Reputation Inc is the leading international reputation management consultancy.

For the last 20 years, we have been pioneers in reputation management, and have partnered with many leading global and local organisations to help them understand the importance and value of reputation.

We are very proud of our work, and the impact it has in ensuring reputation guides better decision-making to create a more sustainable, prosperous world.

2001

Building an integrated
approach to our work

When we started, we saw many businesses struggle with the problem of working in silos. Brand communications, corporate responsibility, internal communications and investor relations did not communicate, let alone collaborate, with one another.

The communications function and strategy needed a serious rethink.

We have helped businesses break down these silos. In doing so we have enabled businesses to build integrated reputation strategies and programmes, which are properly resourced and aligned with business ambitions.

2004

A seat at the
management table

It was tough to get business leaders to accept that reputation thinkers were needed around the boardroom table. We believe they better inform business strategies and set a clear direction for the company.

We persevered and nowadays it is far more commonplace to see this valuable talent as an integral part of leadership teams.   

2006

Building reputation
accountability

Understanding the value of reputation and the important voice it has at the boardroom table escalated the need for robust reputation insights, tracking and measurement. If reputation was to have a credible role in business decision making it needed to provide compelling insights on the business today for tomorrow; it needed to identify not only reputation risks but the route to reputation opportunity.

We are very proud to have delivered global reputation measurement models for some of the most respected companies in the world.

2010

Anchoring reputation leadership in key skills & competency

Business and communication leaders are now expected to have a whole set of competencies and skills to help build their reputation in a fast-paced digital world. 

Our programmes identify the skills business leaders and their people need to become even more effective reputation ambassadors. They have helped raise the bar for what reputation-led businesses are capable of delivering. 

This has translated into long-term businesses success and we have enjoyed leading the way with our own thinking.

2014

Reputation as a critical business driver

This journey has made two thing abundantly clear: a company without reputation as a critical business driver and a skilled leadership team to leverage it is a company heading nowhere.


Today we are proud to have helped so many companies achieve this ambition and to work in a profession that has so much still to discover about what builds, protects and grows reputation.

2016

Reputation Governance: A growing boardroom challenge

Increasing stakeholder scrutiny means that corporate governance failures have increasing reputational impacts. Board of directors should be responsible for the company’s integrity and directors should see the organisation’s reputation as an extension of their own. 

We believe a reputation-driven approach to governance helps to establish a culture where each individual acts with integrity, in order to nurture mutually beneficial stakeholder relationships for greater organisational value.

2019

Building culture to drive reputation

Culture is a powerful engine that shapes reputation from within organisations. When it thrives, culture acts as a talent magnet, a performance driver, creates a positive experience for employees and as a consequence, customers. When it fails, it creates major reputation risks for organisations, as many recent crises have shown. 

Our research and work in the area is defining the impact culture has on the reputation of an organisation and creating programmes to proactively drive and shape something as intangible as culture.

2020

Aligning reputation and sustainability

Sustainability is now synonymous with good business practice. It is intrinsically linked with long-term performance and unequivocally underpins stakeholder support. Sustainability drives consumer choices and business innovation, informs regulatory decisions, attracts investment and talent.

Reputation Inc helps organisations understand the perceptions and expectations of stakeholders in relation to their key Environmental, Social and Governance topics, helping businesses identify their strategic focus areas across a range of ESG issues and themes.

2021

A new stakeholder landscape

The true understanding of your stakeholders matters more than ever before. A robust reputation built steadily over time through real action and proven delivery will increasingly determine whether your organisation has the right to exist. It’s not your shareholders, your board, or your executive committee but your stakeholders who make that call.

2024

Advancing Industry Leadership

The evolving role of industry associations is marked by expanding responsibilities and a heightened focus on reputation leadership. As these associations adapt to changing expectations, they are increasingly tasked with fulfilling more complex mandates that emphasize the importance of managing and leading in reputation, underscoring their critical role in shaping industry standards and practices.

2001

Building an integrated
approach to our work

When we started, we saw many businesses struggle with the problem of working in silos. Brand communications, corporate responsibility, internal communications and investor relations did not communicate, let alone collaborate, with one another.

The communications function and strategy needed a serious rethink.

We have helped businesses break down these silos. In doing so we have enabled businesses to build integrated reputation strategies and programmes, which are properly resourced and aligned with business ambitions.

Close

2004

A seat at the
management table

It was tough to get business leaders to accept that reputation thinkers were needed around the boardroom table. We believe they better inform business strategies and set a clear direction for the company.

We persevered and nowadays it is far more commonplace to see this valuable talent as an integral part of leadership teams.   

Close

2006

Building reputation
accountability

Understanding the value of reputation and the important voice it has at the boardroom table escalated the need for robust reputation insights, tracking and measurement. If reputation was to have a credible role in business decision making it needed to provide compelling insights on the business today for tomorrow; it needed to identify not only reputation risks but the route to reputation opportunity.

We are very proud to have delivered global reputation measurement models for some of the most respected companies in the world.

Close

2010

Anchoring reputation leadership in key skills & competency

Business and communication leaders are now expected to have a whole set of competencies and skills to help build their reputation in a fast-paced digital world. 

Our programmes identify the skills business leaders and their people need to become even more effective reputation ambassadors. They have helped raise the bar for what reputation-led businesses are capable of delivering. 

This has translated into long-term businesses success and we have enjoyed leading the way with our own thinking.

Close

2014

Reputation as a critical business driver

This journey has made two thing abundantly clear: a company without reputation as a critical business driver and a skilled leadership team to leverage it is a company heading nowhere.


Today we are proud to have helped so many companies achieve this ambition and to work in a profession that has so much still to discover about what builds, protects and grows reputation.

Close

2016

Reputation Governance: A growing boardroom challenge

Increasing stakeholder scrutiny means that corporate governance failures have increasing reputational impacts. Board of directors should be responsible for the company’s integrity and directors should see the organisation’s reputation as an extension of their own. 

We believe a reputation-driven approach to governance helps to establish a culture where each individual acts with integrity, in order to nurture mutually beneficial stakeholder relationships for greater organisational value.

Close

2019

Building culture to drive reputation

Culture is a powerful engine that shapes reputation from within organisations. When it thrives, culture acts as a talent magnet, a performance driver, creates a positive experience for employees and as a consequence, customers. When it fails, it creates major reputation risks for organisations, as many recent crises have shown. 

Our research and work in the area is defining the impact culture has on the reputation of an organisation and creating programmes to proactively drive and shape something as intangible as culture.

Close

2020

Aligning reputation and sustainability

Sustainability is now synonymous with good business practice. It is intrinsically linked with long-term performance and unequivocally underpins stakeholder support. Sustainability drives consumer choices and business innovation, informs regulatory decisions, attracts investment and talent.

Reputation Inc helps organisations understand the perceptions and expectations of stakeholders in relation to their key Environmental, Social and Governance topics, helping businesses identify their strategic focus areas across a range of ESG issues and themes.

Close

2021

A new stakeholder landscape

The true understanding of your stakeholders matters more than ever before. A robust reputation built steadily over time through real action and proven delivery will increasingly determine whether your organisation has the right to exist. It’s not your shareholders, your board, or your executive committee but your stakeholders who make that call.

Close

2024

Advancing Industry Leadership

The evolving role of industry associations is marked by expanding responsibilities and a heightened focus on reputation leadership. As these associations adapt to changing expectations, they are increasingly tasked with fulfilling more complex mandates that emphasize the importance of managing and leading in reputation, underscoring their critical role in shaping industry standards and practices.

Close

Our People

Cormac Bradley
Cormac Bradley

Cormac is Managing Partner of Reputation Inc Ireland and combines his management of the business with

Cormac is Managing Partner of Reputation Inc Ireland and combines his management of the business with high level strategic counsel and support to a range of clients.

With more than 20 years' experience in corporate communications and reputation management, Cormac works with leading domestic and international clients to measure, protect and enhance their organisation’s reputations from the inside-out. Cormac has advised CEOs and leadership teams on corporate communications, management, media relations, stakeholder engagement and crisis and issues management and he has led on a number of significant reputation insights projects.

He works with a number of industry leaders in the Healthcare, Pharmaceutical, Insurance, Professional Services, Retail, Financial Services, Leisure, Property and FMCG sectors.

Outside of Reputation Inc Cormac is a board director of the Vodafone Foundation.

Ciara Broujos
Ciara Broujos

As Creative Designer at Reputation Inc, Ciara is responsible for the development of a suite of multimedia collateral to

As Creative Designer at Reputation Inc, Ciara is responsible for the development of a suite of multimedia collateral to support Reputation Inc’s clients’ needs and ambitions. Ciara plays an important role in developing distinctive and recognisable content anchored in storytelling to drive impact and engagement amongst key business and stakeholder audiences. Ciara is enthusiastic about solving design problems at any scale and analysing the evolving interrelationship between the print and digital worlds.

Ciara holds an honours degree in Visual Communications from  Galway-Mayo Institute of Technology and furthered her studies at the renowned School of Visual Arts in New York City. Since joining Reputation Inc, Ciara has worked with clients in multiple sectors aiding them in creating, implementing, and assessing effective digital reputation tactics, as well as leading in campaign ideation, planning, and execution across a number of topics.

Rob Brown
Rob Brown

Rob is a Partner in Reputation Inc and has been with the firm for over 14

Rob is a Partner in Reputation Inc and has been with the firm for over 14 years. He has vast experience across all aspects of stakeholder solutions and reputation management, specialising in corporate communications, investor relations and stakeholder management.

Rob leads the firm’s trust, reputation and business intelligence practice in Ireland where he has worked with many of country’s top companies. Rob is particularly active in devising and implementing materiality programmes, working with clients to identify the key priorities and trigger points for their stakeholders.

Mathew Castle
Mathew Castle

Mathew Castle is a Senior Consultant at Reputation Inc, advising clients across reputation strategy, corporate communications and

Mathew Castle is a Senior Consultant at Reputation Inc, advising clients across reputation strategy, corporate communications and public affairs. He brings deep expertise in economic and political analysis, FDI strategy, advocacy, and stakeholder engagement across both the public and private sectors. Mathew’s work blends analytical depth with practical communications and stakeholder insight, helping senior leaders navigate complex issues and shape policy‑relevant narratives.

Before joining Reputation Inc, Mathew spent six years with IDA Ireland, the State agency responsible for attracting and retaining FDI, where he worked with leading Technology and Financial Services clients in Dublin and London. He holds an MA in International Political Economy from UCD and a BA in Economics, Politics & Law from DCU, and a certificate in Data Law, Policy and Regulation from LSE.

Paula Cerruti
Paula Cerruti

Paula is a multilingual Director with a particular focus on public affairs, policy research and implementation.

Paula is a multilingual Director with a particular focus on public affairs, policy research and implementation. Paula works across a range of clients, specialising in reputation strategy development, digital communications, media relations, stakeholder engagement, project management, and employer brand. 

Originally from Argentina, Paula completed studies in Social Communications, Journalism and Political Science in Uruguay and the UK. She holds an MA in Public Affairs & Political Communication from TU Dublin, where she graduated top of her class.

Anastasia Chernoivanova
Anastasia Chernoivanova

As Director at Reputation Inc, Anastasia is an experienced communications practitioner with more than 10 years'

As Director at Reputation Inc, Anastasia is an experienced communications practitioner with more than 10 years' experience in the areas of reputation insights, strategy, and capability.

Anastasia has vast experience in designing and managing reputation and stakeholder insight projects. Anastasia is Reputation Inc’s capability expert, creating and delivering bespoke reputation and communication training programmes for face-to-face and online learning for clients.

Her sector experience ranges from FMCG to financial services, pharma, technology and oil & gas. 

Sarah Courtney
Sarah Courtney

As a Consultant with Reputation Inc, Sarah works with leading national and international clients to build

As a Consultant with Reputation Inc, Sarah works with leading national and international clients to build and execute engagement campaigns, media relations and research intelligence programmes that leverage insights, media coverage and positive sentiment for clients that will resonate with key targets and stakeholders. 

She is experienced in carrying out reputation management programmes and managing and executing fieldwork and project management of reputation and stakeholder intelligence projects​ across a wide variety of sectors and industries.

Sarah holds an MSc in Government and Politics from University College Cork.

Alexandra Darras
Alexandra Darras

Alex is a Senior Consultant who works with the team on fieldwork management, content development and

Alex is a Senior Consultant who works with the team on fieldwork management, content development and media and digital engagement across a broad range of industries including consumer goods, VC, and telecoms.

Prior to joining Reputation Inc, she worked in PR and Communications roles in France and the UK.

In her spare time, Alex likes to try out her newest culinary inventions on willing victims and tours on famer markets.

David Davies
David Davies

David serves as the Marketing and Business Development Executive at Reputation Inc, where he plays a

David serves as the Marketing and Business Development Executive at Reputation Inc, where he plays a key role in driving growth and implementing strategies to strengthen our brand presence.

Before joining Reputation Inc, David worked as a Communications Consultant at a corporate communications agency, helping organisations engage stakeholders through both print and digital reporting.

He holds a MSc in Strategic Marketing and Consulting from the University of Birmingham.

Edel Fitzgerald
Edel Fitzgerald

As a Partner with Reputation Inc, Edel provides strategic counsel and corporate communications support to a

As a Partner with Reputation Inc, Edel provides strategic counsel and corporate communications support to a range of clients, in particular in the highly regulated pharmaceutical, medtech and healthcare sectors. She also leads on a number of significant reputation intelligence projects across a wide range of industries.

Having worked in EU public affairs in Brussels, Belgium for six years, and as a graduate of the University of Limerick in European Studies (BA) and Queen’s University Belfast in European Integration and Public Policy (MA), Edel has a particularly strong understanding of the complexity of the EU political environment. She has led advocacy and communications campaigns for clients across several international markets.

Aside from her work in MedTech Europe and the European Cancer Organisation in Brussels, Edel has held positions in Frankfurt, Germany and Amsterdam, The Netherlands, in tourism and food marketing.

Paul Griffin
Paul Griffin

As Associate Partner at Reputation Inc, Paul is a reputation management and corporate communications specialist. He

As Associate Partner at Reputation Inc, Paul is a reputation management and corporate communications specialist. He has over 16 years' experience in developing powerful engagement and communications strategies in corporate reputation management, brand building, internal communications/ employer brand, media relations and creative campaign planning for organisations across the UK & Ireland. 

A specialist in crisis communications, Paul is also an experienced executive leadership and media trainer and heads-up Reputation Inc's Capability offering.

Jeremie Guillerme
Jeremie Guillerme

As a Partner in our London office, Jeremie leads Reputation Inc's work portfolio in the areas

As a Partner in our London office, Jeremie leads Reputation Inc's work portfolio in the areas of sustainability and corporate culture. Through his expertise in strategy and planning, he helps organisations understand stakeholders' perceptions and expectations on a variety of sustainability issues, shape sustainability strategies, and helps organisations and their leaders drive reputation and sustainable performance by mobilising their employees and external stakeholders.

Jeremie has published several best practice guides and articles on corporate culture and sustainability. He holds a Master’s Degree in Management from the London School of Economics. 

Diarmuid Greene
Diarmuid Greene

As an Senior Analyst at Reputation Inc, Diarmuid executes impactful campaigns and strategic initiatives for a

As an Senior Analyst at Reputation Inc, Diarmuid executes impactful campaigns and strategic initiatives for a wide range of national and international clients. With a focus on efficiency and effectiveness, he supports on project management, media outreach, vendor engagement and comprehensive data gathering initiatives. Diarmuid ensures seamless coordination and execution, helping to ensure our client work drives positive sentiment and enhances reputation. 

With an MSc in Strategic Innovation Management from the University of Groningen, he applies a creative, forward-thinking approach to every project, supporting in the delivery of bespoke solutions for lasting success. 

Daniel Harbourne
Daniel Harbourne

Daniel is a Senior Analyst at Reputation Inc, where he supports local and international clients in

Daniel is a Senior Analyst at Reputation Inc, where he supports local and international clients in the execution and delivery of strategic stakeholder engagement initiatives. He advises clients across multiple business functions, applying a corporate strategy consulting lens to help organisations navigate complex commercial and reputational challenges, with particular expertise in professional services, financial services and technology sectors.

Daniel holds a BA in Business and Political Science from Trinity College Dublin and an MSc in Strategic Management from the UCD Michael Smurfit School of Business. He brings a rigorous strategic mindset, strong commercial judgement and structured analytical capability to his work, supporting clients on high-impact, decision-critical engagements.

Stephen Jordan
Stephen Jordan

As a Senior Director at Reputation Inc, Stephen advises clients on corporate communications strategy, sustainability, reputation management and

As a Senior Director at Reputation Inc, Stephen advises clients on corporate communications strategy, sustainability, reputation management and media engagement. Across Stephen’s client portfolio including financial services, energy, telecommunications, pharmaceutical and retail, Stephen advises leaders on all aspects of their reputation ambitions.

Stephen has an extensive record and contact list from working in media for over 15 years as a radio producer and editor with responsibility for programmes on politics, current affairs, business, finance, culture, science and technology.

He has created and produced multiple successful podcasts and won numerous accolades for his work including four golds at the national radio awards and two golds at the New York Festival Radio Awards which honours content and storytelling from around the globe.

Susannah Kerr
Susannah Kerr

As a Director with Reputation Inc, Susannah has been involved in leading a range of media

As a Director with Reputation Inc, Susannah has been involved in leading a range of media and stakeholder campaigns and has strong experience in media engagement, content creation, campaign planning and execution, strategic communications and digital communications.

Susannah works across a broad range of clients from telecoms to professional services, health, retail, and financial services.

Susannah holds a Master's in Public Relations from TUD, formerly DIT and an honours degree in World Religions and Classical Civilizations from Trinity College Dublin.

John Mahony
John Mahony

John launched Reputation Inc in 2002, the first international reputation management consultancy to support a growing

John launched Reputation Inc in 2002, the first international reputation management consultancy to support a growing need he identified for companies and organisations to have specialist reputation management strategic counsel,  skills and expertise and to ensure reputation guided better decision making in the future.

With offices now in London, Dublin and Oslo he plays a group oversight and development role providing key strategic advice and guidance across Reputation Inc’s international footprint.  He leads on many global reputation programmes, specialising in reputation strategy, sustainability, CEO reputation leadership, culture and risk and issues management. He constantly seeks to push the boundaries on reputation thinking and, through his work, advises many of the worlds most admired companies and organisations

He has extensive experience in working in the FMCG, Financial, Professional Services, Leisure, Insurance, Healthcare, Associations and Country Branding sectors.

Kim Nicholas
Kim Nicholas

Kim Nicholas is the Finance Director, working alongside the leadership of the business, and has been

Kim Nicholas is the Finance Director, working alongside the leadership of the business, and has been with Reputation Inc for 13 years.

Her role consists of the overall control of the company’s accounting functions and responsibility for all financial aspects for the UK, Ireland, and Norway offices. She is a member of the executive leadership team and contributes to the wider strategy development of the business.

Kate O’Neill
Kate O’Neill

As a Senior Director with Reputation Inc, Kate has lead responsibility for the sustainability portfolio, supporting

As a Senior Director with Reputation Inc, Kate has lead responsibility for the sustainability portfolio, supporting clients to understand the material issues for key stakeholders and develop their strategic framework and engagement platforms.

Kate works across a range of sectors including telecommunications, retail, hospitality and pharma, and has significant local authority experience. Her skillset spans media engagement, issues and crisis management, strategic internal and external communications, public affairs, business strategy and change management. 

Martyn Rosney
Martyn Rosney

As a Senior Partner with Reputation Inc, Martyn works in all areas of corporate reputation management

As a Senior Partner with Reputation Inc, Martyn works in all areas of corporate reputation management for his Irish and international clients in the financial services, FMCG, retail, consumer goods, professional services, pharma and tech sectors. His expertise areas include strategic issues and crisis advice, stakeholder engagement, executive profiling, media relations, media training and long-term reputation management programmes.

Since early in his career, Martyn has been passionate about reputation management and its benefits for his clients. His enthusiasm for his profession coupled with his client work has seen him represent Ireland at the Cannes Lions. He was the inaugural winner of the PRII/PRCA/CIPR Young Communications Professional of the Year for Ireland. He was also the first Irish based professional to feature on PR Week UK’s 30 Under 30.

A former board member of the Public Relations Institute of Ireland, Martyn is also a regular speaker at industry events and is a guest lecturer on corporate reputation in UCD Smurfit School.

LinkedIn

Ben Valdimarsson
Ben Valdimarsson

A Senior Strategic Consultant, Ben has extensive knowledge of developing and implementing integrated reputation management plans.

A Senior Strategic Consultant, Ben has extensive knowledge of developing and implementing integrated reputation management plans. His expertise spans research and insights, strategy development, risk management, crisis communications, strategic reputation and developing communications programmes that deliver on our clients’ business objectives.

With a strong focus on corporate and financial communications, Ben has held a number of positions in Private Equity, Financial and Professional Services, Retail, Asset Management, Hospitality, Property and Energy. 

Raphael Wiredu
Raphael Wiredu

Raphael is an Accounts Assistant at Reputation Inc, working within the finance team alongside Kim Nicholas

Raphael is an Accounts Assistant at Reputation Inc, working within the finance team alongside Kim Nicholas on the company’s accounting functions for our London and Dublin offices.  

  

Prior to Reputation Inc, he worked as a Junior Accounts Assistant at a broadcast equipment hire organisation.  

  

Raphael holds a BA in Accounting & Finance at Nottingham Trent University and is currently studying to complete his qualification in ACCA.

 

Noora Ylijoki
Noora Ylijoki

Noora is a Senior Consultant and specialist in fieldwork and project management of large-scale intelligence and

Noora is a Senior Consultant and specialist in fieldwork and project management of large-scale intelligence and stakeholder insight projects​.

She is a highly experienced qualitative and quantitative analyst. Noora holds a MSc International Management from King’s College London​ and has a  background in healthcare market research and managing projects for large global pharma clients

Careers

At Reputation Inc, we are always on the search for the best talent. Every individual is an integral part of our business, helping us to provide the best for our clients.

Our success as one of the top reputation management agencies comes from the talent we can attract and retain across our locations. We strive to provide the tools you need to succeed and excel in your career.

Follow us on LinkedIn to stay up to date with opportunities at Reputation Inc.

Our Culture

We are Curious, Collaborative, Courageous.

We are a team of diverse backgrounds, spanning different generations and nationalities, and everyone brings their own unique perspective and experience to the table. Our diverse workforce allows us to encourage a collaborative work environment, and to bring our unique perspectives to our work, because we know we get the best results when we work together.

We are constantly finding ways to improve and innovate, and we leave no stone unturned. We hold ourselves and each other to high standards, and in doing so we get the opportunity to grow and develop our careers, safe in the knowledge that every day we are striving to be the best we can be.

Thank you for your interest in Reputation Inc. Please share your details below to learn more about the value of reputation.

Please let us know which role you’re interested in and use the form below to upload your CV. We look forward to hearing from you.