Reputation Inc is the leading international reputation management consultancy.

For the last 20 years, we have been pioneers in reputation management, and have partnered with many leading global and local organisations to help them understand the importance and value of reputation.

We are very proud of our work, and the impact it has had on the world of reputation in ensuring reputation guides better decision-making to create a more sustainable, prosperous world.

2001

Building an integrated
approach to our work

When we started, we saw many businesses struggle with the problem of working in silos. Brand communications, corporate responsibility, internal communications and investor relations did not communicate, let alone collaborate, with one another.

The communications function and strategy needed a serious rethink.

We have helped businesses break down these silos. In doing so we have enabled businesses to build integrated reputation strategies and programmes, which are properly resourced and aligned with business ambitions.

2004

A seat at the
management table

It was tough to get business leaders to accept that reputation thinkers were needed around the boardroom table. We believe they better inform business strategies and set a clear direction for the company.

We persevered and nowadays it is far more commonplace to see this valuable talent as an integral part of leadership teams.   

2006

Building reputation
accountability

Understanding the value of reputation and the important voice it has at the boardroom table escalated the need for robust reputation insights, tracking and measurement. If reputation was to have a credible role in business decision making it needed to provide compelling insights on the business today for tomorrow; it needed to identify not only reputation risks but the route to reputation opportunity.

We are very proud to have delivered global reputation measurement models for some of the most respected companies in the world.

2010

Anchoring reputation leadership in key skills & competency

Business and communication leaders are now expected to have a whole set of competencies and skills to help build their reputation in a fast-paced digital world. 

Our programmes identify the skills business leaders and their people need to become even more effective reputation ambassadors. They have helped raise the bar for what reputation-led businesses are capable of delivering. 

This has translated into long-term businesses success and we have enjoyed leading the way with our own thinking.

2014

Reputation as a critical business driver

This journey has made two thing abundantly clear: a company without reputation as a critical business driver and a skilled leadership team to leverage it is a company heading nowhere.


Today we are proud to have helped so many companies achieve this ambition and to work in a profession that has so much still to discover about what builds, protects and grows reputation.

2016

Reputation Governance: A growing boardroom challenge

Increasing stakeholder scrutiny means that corporate governance failures have increasing reputational impacts. Board of directors should be responsible for the company’s integrity and directors should see the organisation’s reputation as an extension of their own. 

We believe a reputation-driven approach to governance helps to establish a culture where each individual acts with integrity, in order to nurture mutually beneficial stakeholder relationships for greater organisational value.

2019

Building culture to drive reputation

Culture is a powerful engine that shapes reputation from within organisations. When it thrives, culture acts as a talent magnet, a performance driver, creates a positive experience for employees and as a consequence, customers. When it fails, it creates major reputation risks for organisations, as many recent crises have shown. 

Our research and work in the area is defining the impact culture has on the reputation of an organisation and creating programmes to proactively drive and shape something as intangible as culture.

2021

Aligning reputation and sustainability

Sustainability is now synonymous with good business practice. It is intrinsically linked with long-term performance and unequivocally underpins stakeholder support. Sustainability drives consumer choices and business innovation, informs regulatory decisions, attracts investment and talent.

Reputation Inc helps organisations understand the perceptions and expectations of stakeholders in relation to their key Environmental, Social and Governance topics, helping businesses identify their strategic focus areas across a range of ESG issues and themes.

2001

Building an integrated
approach to our work

When we started, we saw many businesses struggle with the problem of working in silos. Brand communications, corporate responsibility, internal communications and investor relations did not communicate, let alone collaborate, with one another.

The communications function and strategy needed a serious rethink.

We have helped businesses break down these silos. In doing so we have enabled businesses to build integrated reputation strategies and programmes, which are properly resourced and aligned with business ambitions.

Close

2004

A seat at the
management table

It was tough to get business leaders to accept that reputation thinkers were needed around the boardroom table. We believe they better inform business strategies and set a clear direction for the company.

We persevered and nowadays it is far more commonplace to see this valuable talent as an integral part of leadership teams.   

Close

2006

Building reputation
accountability

Understanding the value of reputation and the important voice it has at the boardroom table escalated the need for robust reputation insights, tracking and measurement. If reputation was to have a credible role in business decision making it needed to provide compelling insights on the business today for tomorrow; it needed to identify not only reputation risks but the route to reputation opportunity.

We are very proud to have delivered global reputation measurement models for some of the most respected companies in the world.

Close

2010

Anchoring reputation leadership in key skills & competency

Business and communication leaders are now expected to have a whole set of competencies and skills to help build their reputation in a fast-paced digital world. 

Our programmes identify the skills business leaders and their people need to become even more effective reputation ambassadors. They have helped raise the bar for what reputation-led businesses are capable of delivering. 

This has translated into long-term businesses success and we have enjoyed leading the way with our own thinking.

Close

2014

Reputation as a critical business driver

This journey has made two thing abundantly clear: a company without reputation as a critical business driver and a skilled leadership team to leverage it is a company heading nowhere.


Today we are proud to have helped so many companies achieve this ambition and to work in a profession that has so much still to discover about what builds, protects and grows reputation.

Close

2016

Reputation Governance: A growing boardroom challenge

Increasing stakeholder scrutiny means that corporate governance failures have increasing reputational impacts. Board of directors should be responsible for the company’s integrity and directors should see the organisation’s reputation as an extension of their own. 

We believe a reputation-driven approach to governance helps to establish a culture where each individual acts with integrity, in order to nurture mutually beneficial stakeholder relationships for greater organisational value.

Close

2019

Building culture to drive reputation

Culture is a powerful engine that shapes reputation from within organisations. When it thrives, culture acts as a talent magnet, a performance driver, creates a positive experience for employees and as a consequence, customers. When it fails, it creates major reputation risks for organisations, as many recent crises have shown. 

Our research and work in the area is defining the impact culture has on the reputation of an organisation and creating programmes to proactively drive and shape something as intangible as culture.

Close

2021

Aligning reputation and sustainability

Sustainability is now synonymous with good business practice. It is intrinsically linked with long-term performance and unequivocally underpins stakeholder support. Sustainability drives consumer choices and business innovation, informs regulatory decisions, attracts investment and talent.

Reputation Inc helps organisations understand the perceptions and expectations of stakeholders in relation to their key Environmental, Social and Governance topics, helping businesses identify their strategic focus areas across a range of ESG issues and themes.

Close

Our People

Aisling Curran
Aisling Curran

As Junior Account Executive at Reputation Inc, Aisling is active in devising and implementing the reputation
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As Junior Account Executive at Reputation Inc, Aisling is active in devising and implementing the reputation management, media relations, social media and communications strategies for a broad range of clients across the FMCG, consumer goods, professional services, pharma, and tech sectors. 

As a First-Class Honours graduate of the dual-diploma degree Global Business France from DCU and NEOMA Business School, Aisling has specialised in International Management and completed internships in both Dublin and Paris.

LinkedIn

Alexandra Darras
Alexandra Darras

Alex is a Junior Consultant who works with the team on fieldwork management, content development and
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Alex is a Junior Consultant who works with the team on fieldwork management, content development and media and digital engagement across a broad range of industries including consumer goods, VC, and telecoms.

Prior joining ReputationInc, she worked in PR and Communications roles in France and the UK.

In her spare time, Alex likes to try out her newest culinary inventions on willing victims and tours on famer markets.

Anastasia Chernoivanova
Anastasia Chernoivanova

As Associate Director at Reputation Inc, Anastasia is an experienced communications practitioner with more than 10
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As Associate Director at Reputation Inc, Anastasia is an experienced communications practitioner with more than 10 years' experience in the areas of reputation insights, strategy, and capability.

Anastasia has vast experience in designing and managing reputation and stakeholder insight projects. Anastasia is Reputation Inc’s capability expert, creating and delivering bespoke reputation and communication training programmes for face-to-face and online learning for clients.

Her sector experience ranges from FMCG to financial services, pharma, technology and oil & gas. 

Ben Valdimarsson
Ben Valdimarsson

As Partner of our London office and with over 20 years of experience, Ben is a
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As Partner of our London office and with over 20 years of experience, Ben is a senior reputation management strategist with extensive knowledge of developing and implementing integrated reputation management plans. His expertise spans research & insights, strategy development, risk management, crisis communications, strategic reputation and developing communications programmes that deliver on our clients’ business objectives.

With a strong focus on corporate and financial communications, Ben has held a number of positions in Private Equity, Financial and Professional Services, Retail, Asset Management, Hospitality, Property and Energy. 

Cormac Bradley
Cormac Bradley

Cormac is Managing Partner of ReputationInc Ireland and combines his management of the business with high
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Cormac is Managing Partner of ReputationInc Ireland and combines his management of the business with high level strategic counsel and support to a range of clients.

With more than 20 years' experience in corporate communications and reputation management, Cormac works with leading domestic and international clients to measure, protect and enhance their organisation’s reputations from the inside-out. Cormac has advised CEOs and leadership teams on corporate communications, management, media relations, stakeholder engagement and crisis and issues management and he has led on a number of significant reputation insights projects.

He works with a number of industry leaders in the Healthcare, Pharmaceutical, Insurance, Professional Services, Retail, Financial Services, Leisure, Property and FMCG sectors.

Outside of ReputationInc Cormac is a board director of the Vodafone Foundation.

Dennis Larsen
Dennis Larsen

As Managing Partner of our Norway business, Dennis leads large international projects and serves government and
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As Managing Partner of our Norway business, Dennis leads large international projects and serves government and private sector clients from the northern European operation out of Oslo. With over two decades global experience in strategic reputation management, Dennis is recognised as a thoughtful and trusted advisor to leaders and organisations world-wide.

His specialisms include strategy, reputation intelligence & research, organizational change, and learning & development. Dennis has a proven track record in helping clients enhance performance through powerful diagnostics, deep expertise, and a creative, solutions-oriented mind.

He is on the board of the European Association of Communication Directors, Practice Fellow at the Nordic Alliance for Communication & Management and visiting scholar at BI Norwegian School of Management and Rotterdam School of Management.

Edel Fitzgerald
Edel Fitzgerald

Edel is a Director at Reputation Inc, specialising in corporate communications, stakeholder management, strategic digital campaigns,
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Edel is a Director at Reputation Inc, specialising in corporate communications, stakeholder management, strategic digital campaigns, and advocacy. She has led political, regulatory and communications campaigns across a number of international markets.

Edel currently leads across several clients, devising and implementing strategic communications, reputation research programmes and stakeholder management plans.

A graduate of the University of Limerick and Queen’s University Belfast in the area of European Integration and Public Policy, Edel is proficient in French and German and has worked and studied in Europe.

Jeremie Guillerme
Jeremie Guillerme

As a Director in our London office, Jeremie leads Reputation Inc's work portfolio in the areas
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As a Director in our London office, Jeremie leads Reputation Inc's work portfolio in the areas of sustainability and corporate culture. Through his expertise in strategy and planning, he helps organisations understand stakeholders' perceptions and expectations on a variety of sustainability issues, shape sustainability strategies, and helps organisations and their leaders drive reputation and sustainable performance by mobilising their employees and external stakeholders.

Jeremie has published several best practice guides and articles on corporate culture and sustainability. He holds a Master’s Degree in Management from the London School of Economics. 

John Keilthy
John Keilthy

John is a Founding Partner of ReputationInc in Ireland having set up the business in 2005 following 20 years
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John is a Founding Partner of ReputationInc in Ireland having set up the business in 2005 following 20 years in leadership positions in stockbroking and corporate finance. A former financial journalist,  John has a deep understanding of the value of reputation for organisations and how best to leverage it to drive better decision-making.

A trusted adviser to boards, CEOs and senior management for over 40 years, John's experience has given him a unique perspective on  the issues and concerns of other key stakeholders including  employees, strategic partners,  funders, investors, shareholders and the media. .

John also provides pro-bono counsel to a number NGOs tackling homelessness, food waste and poverty.

John Mahony
John Mahony

John launched ReputationInc in 2002, the first international reputation management consultancy to support a growing need
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John launched ReputationInc in 2002, the first international reputation management consultancy to support a growing need he identified for companies and organisations to have specialist reputation management strategic counsel,  skills and expertise and to ensure reputation guided better decision making in the future.

With offices now in London, Dublin and Oslo he plays a group oversight and development role providing key strategic advice and guidance across Reputation Inc’s international footprint.  He leads on many global reputation programmes, specialising in reputation strategy, sustainability, CEO reputation leadership, culture and risk and issues management. He constantly seeks to push the boundaries on reputation thinking and, through his work, advises many of the worlds most admired companies and organisations

He has extensive experience in working in the FMCG, Financial, Professional Services, Leisure, Insurance, Healthcare, Associations and Country Branding sectors.

Kate O’Neill
Kate O’Neill

As a Senior Account Manager with Reputation Inc, Kate has lead responsibility for the sustainability portfolio,
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As a Senior Account Manager with Reputation Inc, Kate has lead responsibility for the sustainability portfolio, supporting clients to understand the material issues for key stakeholders and develop their strategic framework and engagement platforms.

Kate works across a range of sectors including telecommunications, retail, hospitality and pharma, and has significant local authority experience. Her skillset spans media engagement, issues and crisis management, strategic internal and external communications, public affairs, business strategy and change management. 

Kerstin Liehr
Kerstin Liehr

As an Associate Partner in our London office, Kerstin is a purpose-led and data-driven strategist with
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As an Associate Partner in our London office, Kerstin is a purpose-led and data-driven strategist with more than 14 years of brand & reputation management experience in fast-paced international environments. Kerstin has advised some of the world’s leading public and private organisations, helping to build their intelligence, strategies, and capabilities.

Kerstin holds a Master of Business Administration from the University of Muenster and earned her PhD on the success factors of EU Lobbying in Brussels. 

Kim Nicholas
Kim Nicholas

Kim Nicholas is the Finance Director, working alongside the leadership of the business, and has been
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Kim Nicholas is the Finance Director, working alongside the leadership of the business, and has been with Reputation Inc for 13 years.

Her role consists of the overall control of the company’s accounting functions and responsibility for all financial aspects for the UK, Ireland, and Norway offices. She is a member of the executive leadership team and contributes to the wider strategy development of the business.

Martyn Rosney
Martyn Rosney

As a Director with Reputation Inc, Martyn works in all areas of corporate reputation management for
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As a Director with Reputation Inc, Martyn works in all areas of corporate reputation management for his Irish and international clients in the financial services, FMCG, retail, consumer goods, professional services, pharma, and tech sectors. His expertise areas include strategic issues and crisis advice, stakeholder engagement, executive profiling, media relations, media training and long-term reputation management programmes.

Since early in his career, Martyn has been passionate about reputation management and its benefits for his clients. His enthusiasm for his profession coupled with his client work has seen him represent Ireland at the Young PR Lions competition at the Cannes Lions and he was the inaugural winner of the inaugural PRII/PRCA/CIPR Young Communications Professional of the Year for Ireland. He was also the first Irish based reputation professional to feature on PR Week UK’s 30 Under 30.

Martyn is a regular speaker at industry events and is a guest lecturer on corporate reputation in UCD Smurfit School.

LinkedIn

Niall McHugh
Niall McHugh

Niall is an Account Manager with Reputation Inc, applying his expertise across several reputation and engagement
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Niall is an Account Manager with Reputation Inc, applying his expertise across several reputation and engagement projects spanning Pharma, Corporate, Hospitality, Consumer, Technology and Financial sectors.  

Niall holds a BA in Public Relations and Communications and has over seven years of direct industry experience working for a range of national and international clients.

Niall’s skillset includes media engagement, campaign planning, strategic communications, capabilities, and digital communications, as well as issues management which has led to several award-winning client campaigns.  

Orla O’Callaghan
Orla O’Callaghan

Orla is an Account Manager with Reputation Inc. She is a passionate communications consultant with a
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Orla is an Account Manager with Reputation Inc. She is a passionate communications consultant with a strong track record in devising and managing communication strategies, leveraging corporate communications, media relations and community campaigns. 

Using her experience across the Irish and UK markets, Orla currently manages reputation management programmes for global firms in the financial, food, technology, and property sectors. 

A graduate of Maynooth University, Orla also holds a Master’s Degree in Journalism, speaks Spanish and has worked and studied in Spain. She is a member of the National Women’s Council of Ireland.

Paul Griffin
Paul Griffin

As Associate Partner at Reputation Inc, Paul is a reputation management and corporate communications specialist. He
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As Associate Partner at Reputation Inc, Paul is a reputation management and corporate communications specialist. He has over 16 years' experience in developing powerful engagement and communications strategies in corporate reputation management, brand building, internal communications/ employer brand, media relations and creative campaign planning for organisations across the UK & Ireland. 

A specialist in crisis communications, Paul is also an experienced executive leadership and media trainer and heads-up Reputation Inc's Capability offering.

Paula Cerruti
Paula Cerruti

Paula is a multilingual Account Manager with a particular focus on public affairs, policy research &
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Paula is a multilingual Account Manager with a particular focus on public affairs, policy research & implementation. Paula works across a range of clients, specialising in reputation strategy development, digital communications, media relations, stakeholder engagement, project management, and employer brand. 

Originally from Argentina, Paula completed studies in Social Communications, Journalism and Political Science in Uruguay and the UK. She holds an MA in Public Affairs & Political Communication from TU Dublin, where she graduated top of her class.

Rebekah Keogh
Rebekah Keogh

As Account Executive at Reputation Inc, Rebekah works with clients spanning the retail, hospitality and pharmaceutical
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As Account Executive at Reputation Inc, Rebekah works with clients spanning the retail, hospitality and pharmaceutical sectors on executing media & engagement campaigns, media relations, and stakeholder research. 

Rebekah has overseen internal reputation programmes including branding programmes, event planning and content creation in support of organisational ambitions. Rebekah holds a BA in Business and Business Management from the National College of Ireland, along with professional diplomas in Digital Marketing, Graphic Design and Project Management. 

Robert Brown
Robert Brown

Robert is a Director in Reputation Inc and has been with the business for over nine
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Robert is a Director in Reputation Inc and has been with the business for over nine years. He has experience across all aspects of reputation management and is a specialist in corporate communications, investor relations, and stakeholder management. 

Robert also has extensive experience in reputation evaluation and he is the business’ Reputation Intelligence lead in Dublin. Robert is particularly active in devising and implementing materiality programmes, working with clients to identify the key priorities and trigger points for their stakeholders.

Sarah Courtney
Sarah Courtney

As Account Executive with Reputation Inc, Sarah works with leading national and international clients to build
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As Account Executive with Reputation Inc, Sarah works with leading national and international clients to build and execute engagement campaigns and media relations, leveraging media coverage and positive sentiment for clients that resonate with key targets and stakeholders. 

Sarah’s career experience is grounded in working closely on day-to-day client management, research, and execution for clients in the pharma, retail, healthcare, education and employment services sectors. 

Sarah holds an MSc in Government and Politics from University College Cork.

Susannah Kerr
Susannah Kerr

As Account Executive with Reputation Inc, Susannah has been involved in a range of media and
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As Account Executive with Reputation Inc, Susannah has been involved in a range of media and stakeholder campaigns and has gained strong experience in media engagement, content creation, campaign planning, strategic communications, digital communications, and stakeholder mapping. 

Susannah holds a Master's in Public Relations from TUD, formerly DIT and an honours degree from Trinity College Dublin. Since starting her career in communications, Susannah has immersed herself across a broad range of clients from telecoms to professional services, health, retail, and financial services.

Careers

At Reputation Inc, we are always on the search for the best talent. Every individual is an integral part of our business, helping us to provide the best for our clients.

Our success as one of the top reputation management agencies comes from the talent we can attract and retain across our locations. We strive to provide the tools you need to succeed and excel in your career.

Follow us on LinkedIn to stay up to date with opportunities at Reputation Inc.

Our Culture

We are Curious, Collaborative, Courageous.

We are a team of diverse backgrounds, spanning different generations and nationalities, and everyone brings their own unique perspective and experience to the table. Our diverse workforce allows us to encourage a collaborative work environment, and to bring our unique perspectives to our work, because we know we get the best results when we work together.

We are constantly finding ways to improve and innovate, and we leave no stone unturned. We hold ourselves and each other to high standards, and in doing so we get the opportunity to grow and develop our careers, safe in the knowledge that every day we are striving to be the best we can be.

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