Reputation Inc is the leading international reputation management consultancy.
For the last 20 years, we have been pioneers in reputation management, and have partnered with many leading global and local organisations to help them understand the importance and value of reputation.
We are very proud of our work, and the impact it has had on the world of reputation in ensuring reputation guides better decision-making to create a more sustainable, prosperous world.
2001
Building an integrated
approach to our work
When we started, we saw many businesses struggle with the problem of working in silos. Brand communications, corporate responsibility, internal communications and investor relations did not communicate, let alone collaborate, with one another.
The communications function and strategy needed a serious rethink.
We have helped businesses break down these silos. In doing so we have enabled businesses to build integrated reputation strategies and programmes, which are properly resourced and aligned with business ambitions.
2004
A seat at the
management table
It was tough to get business leaders to accept that reputation thinkers were needed around the boardroom table. We believe they better inform business strategies and set a clear direction for the company.
We persevered and nowadays it is far more commonplace to see this valuable talent as an integral part of leadership teams.
2006
Building reputation
accountability
Understanding the value of reputation and the important voice it has at the boardroom table escalated the need for robust reputation insights, tracking and measurement. If reputation was to have a credible role in business decision making it needed to provide compelling insights on the business today for tomorrow; it needed to identify not only reputation risks but the route to reputation opportunity.
We are very proud to have delivered global reputation measurement models for some of the most respected companies in the world.
2010
Anchoring reputation leadership in key skills & competency
Business and communication leaders are now expected to have a whole set of competencies and skills to help build their reputation in a fast-paced digital world.
Our programmes identify the skills business leaders and their people need to become even more effective reputation ambassadors. They have helped raise the bar for what reputation-led businesses are capable of delivering.
This has translated into long-term businesses success and we have enjoyed leading the way with our own thinking.
2014
Reputation as a critical business driver
This journey has made two thing abundantly clear: a company without reputation as a critical business driver and a skilled leadership team to leverage it is a company heading nowhere.
Today we are proud to have helped so many companies achieve this ambition and to work in a profession that has so much still to discover about what builds, protects and grows reputation.
2016
Reputation Governance: A growing boardroom challenge
Increasing stakeholder scrutiny means that corporate governance failures have increasing reputational impacts. Board of directors should be responsible for the company’s integrity and directors should see the organisation’s reputation as an extension of their own.
We believe a reputation-driven approach to governance helps to establish a culture where each individual acts with integrity, in order to nurture mutually beneficial stakeholder relationships for greater organisational value.
2019
Building culture to drive reputation
Culture is a powerful engine that shapes reputation from within organisations. When it thrives, culture acts as a talent magnet, a performance driver, creates a positive experience for employees and as a consequence, customers. When it fails, it creates major reputation risks for organisations, as many recent crises have shown.
Our research and work in the area is defining the impact culture has on the reputation of an organisation and creating programmes to proactively drive and shape something as intangible as culture.
2020
Aligning reputation and sustainability
Sustainability is now synonymous with good business practice. It is intrinsically linked with long-term performance and unequivocally underpins stakeholder support. Sustainability drives consumer choices and business innovation, informs regulatory decisions, attracts investment and talent.
Reputation Inc helps organisations understand the perceptions and expectations of stakeholders in relation to their key Environmental, Social and Governance topics, helping businesses identify their strategic focus areas across a range of ESG issues and themes.
2001
Building an integrated
approach to our work
When we started, we saw many businesses struggle with the problem of working in silos. Brand communications, corporate responsibility, internal communications and investor relations did not communicate, let alone collaborate, with one another.
The communications function and strategy needed a serious rethink.
We have helped businesses break down these silos. In doing so we have enabled businesses to build integrated reputation strategies and programmes, which are properly resourced and aligned with business ambitions.
2004
A seat at the
management table
It was tough to get business leaders to accept that reputation thinkers were needed around the boardroom table. We believe they better inform business strategies and set a clear direction for the company.
We persevered and nowadays it is far more commonplace to see this valuable talent as an integral part of leadership teams.
2006
Building reputation
accountability
Understanding the value of reputation and the important voice it has at the boardroom table escalated the need for robust reputation insights, tracking and measurement. If reputation was to have a credible role in business decision making it needed to provide compelling insights on the business today for tomorrow; it needed to identify not only reputation risks but the route to reputation opportunity.
We are very proud to have delivered global reputation measurement models for some of the most respected companies in the world.
2010
Anchoring reputation leadership in key skills & competency
Business and communication leaders are now expected to have a whole set of competencies and skills to help build their reputation in a fast-paced digital world.
Our programmes identify the skills business leaders and their people need to become even more effective reputation ambassadors. They have helped raise the bar for what reputation-led businesses are capable of delivering.
This has translated into long-term businesses success and we have enjoyed leading the way with our own thinking.
2014
Reputation as a critical business driver
This journey has made two thing abundantly clear: a company without reputation as a critical business driver and a skilled leadership team to leverage it is a company heading nowhere.
Today we are proud to have helped so many companies achieve this ambition and to work in a profession that has so much still to discover about what builds, protects and grows reputation.
2016
Reputation Governance: A growing boardroom challenge
Increasing stakeholder scrutiny means that corporate governance failures have increasing reputational impacts. Board of directors should be responsible for the company’s integrity and directors should see the organisation’s reputation as an extension of their own.
We believe a reputation-driven approach to governance helps to establish a culture where each individual acts with integrity, in order to nurture mutually beneficial stakeholder relationships for greater organisational value.
2019
Building culture to drive reputation
Culture is a powerful engine that shapes reputation from within organisations. When it thrives, culture acts as a talent magnet, a performance driver, creates a positive experience for employees and as a consequence, customers. When it fails, it creates major reputation risks for organisations, as many recent crises have shown.
Our research and work in the area is defining the impact culture has on the reputation of an organisation and creating programmes to proactively drive and shape something as intangible as culture.
2020
Aligning reputation and sustainability
Sustainability is now synonymous with good business practice. It is intrinsically linked with long-term performance and unequivocally underpins stakeholder support. Sustainability drives consumer choices and business innovation, informs regulatory decisions, attracts investment and talent.
Reputation Inc helps organisations understand the perceptions and expectations of stakeholders in relation to their key Environmental, Social and Governance topics, helping businesses identify their strategic focus areas across a range of ESG issues and themes.
Our People

Alexandra Darras
Alex is a Consultant who works with the team on fieldwork management, content development and media
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Anastasia Chernoivanova
As Director at Reputation Inc, Anastasia is an experienced communications practitioner with more than 10 years'
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Ben Valdimarsson
As Managing Partner of our London office and with over 20 years of experience, Ben is
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Caroline Broglie
Caroline is a Director at Reputation Inc. She is a senior reputation and research advisor focusing
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Ciara Broujos
As a Creative Designer at Reputation Inc, Ciara is responsible for the development of a suite of multimedia collateral to
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Cormac Bradley
Cormac is Managing Partner of Reputation Inc Ireland and combines his management of the business with
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David Davies
David is a Consultant whose focus is on research, communications strategy, and content development, which is
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Dennis Larsen
As a Managing Partner, Dennis leads large international projects globally and serves governmental and private sector
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Edel Fitzgerald
Edel is an Associate Partner at Reputation Inc, specialising in corporate communications, stakeholder management, strategic digital
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Jeremie Guillerme
As an Associate Partner in our London office, Jeremie leads Reputation Inc's work portfolio in the
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John Keilthy
John is a Founding Partner of Reputation Inc in Ireland having set up the business in 2005 following 20
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John Mahony
John launched Reputation Inc in 2002, the first international reputation management consultancy to support a growing
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Kate O’Neill
As an Associate Director with Reputation Inc, Kate has lead responsibility for the sustainability portfolio, supporting
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Kim Nicholas
Kim Nicholas is the Finance Director, working alongside the leadership of the business, and has been
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Maria Griston
Maria is a Junior Consultant at Reputation Inc, bringing international and interdisciplinary experience in research and
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Martyn Rosney
As a Partner with Reputation Inc, Martyn works in all areas of corporate reputation management for
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Niall McHugh
Niall is a Senior Account Manager with Reputation Inc, applying his expertise across several reputation and
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Noora Ylijoki
Noora is a Consultant and specialist in fieldwork and project management of large-scale intelligence and stakeholder
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Orla O’Callaghan
Orla is a Senior Account Manager with Reputation Inc. She is a passionate communications consultant with
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Paul Griffin
As Associate Partner at Reputation Inc, Paul is a reputation management and corporate communications specialist. He
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Paula Cerruti
Paula is a multilingual Senior Account Manager with a particular focus on public affairs, policy research
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Robert Brown
Robert is an Associate Partner in Reputation Inc and has been with the business for over
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Sarah Courtney
As a Senior Account Executive with Reputation Inc, Sarah works with leading national and international clients
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Stephen Jolly
A Senior Adviser at Reputation Inc, Stephen is one of Europe’s leading corporate affairs professionals with
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Stephen Jordan
As Account Director at Reputation Inc, Stephen advises clients on corporate communications strategy, sustainability, reputation management and media
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Susannah Kerr
As an Account Manager with Reputation Inc, Susannah has been involved in leading a range of
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Careers
At Reputation Inc, we are always on the search for the best talent. Every individual is an integral part of our business, helping us to provide the best for our clients.
Our success as one of the top reputation management agencies comes from the talent we can attract and retain across our locations. We strive to provide the tools you need to succeed and excel in your career.
Follow us on LinkedIn to stay up to date with opportunities at Reputation Inc.
Our Culture
We are Curious, Collaborative, Courageous.
We are a team of diverse backgrounds, spanning different generations and nationalities, and everyone brings their own unique perspective and experience to the table. Our diverse workforce allows us to encourage a collaborative work environment, and to bring our unique perspectives to our work, because we know we get the best results when we work together.
We are constantly finding ways to improve and innovate, and we leave no stone unturned. We hold ourselves and each other to high standards, and in doing so we get the opportunity to grow and develop our careers, safe in the knowledge that every day we are striving to be the best we can be.