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Thinking
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Category:
Thought Leadership
What the World Cup can teach us about public trust in infrastructure
July 28, 2026
Securing social licence means building confidence in how decisions are made, not simply explaining them after the fact
The King and His Chronicler: What the Michael Biopic Teaches Us About Reputation Control
June 4, 2026
Michael brings to life what endures, a reminder that strong narratives defer difficult chapters and shape what audiences take away.
What Women in SPAM Says About Modern Communications
May 27, 2026
As “Women in SPAM” gains traction, it reflects a wider shift in how communications is perceived, from something often dismissed…
The Machine-Readable Reputation Era
May 27, 2026
Reputation is no longer intangible. In an AI-driven world, it shapes visibility, credibility and commercial outcomes.
Creating Narrative Clarity For Complex Environments
May 27, 2026
At Medtech Expo, the pace of scientific progress was clear. The bigger challenge is ensuring its value is understood.
Insights & Impact 2026
April 29, 2026
Reputation Inc’s latest Insights & Impact 2026 report draws on our ongoing work with leadership teams across sectors and markets, capturing how…
When Politics Silences Analysis: Why Disowning Analyst Research Is a Dangerous Game
February 11, 2026
Financial markets are built on a fragile but essential foundation: trust in information. When analyst notes are dismissed or disowned…
Why the Environmental Story Isn’t Working and How It Needs to Change
February 11, 2026
For decades, cleaner air had been justified not just as an environmental ideal, but as a practical good. Disappointingly, the…
A Conversation on Leadership Transformation: 21st Century Leadership
December 4, 2025
Alexandra Darras is joined by Elizabeta Schaumann, Global Head of Employer Reputation, Employee Engagement and Culture at Henkel - a…
When Stories Move Faster Than the Truth
November 13, 2025
Recent media errors underline a wider truth: when narratives move faster than facts, trust suffers. For organisations, credibility depends on…
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