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What we do
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Thinking
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Category:
Thought Leadership
Insights & Impact 2026
April 29, 2026
Reputation Inc’s latest Insights & Impact 2026 report draws on our ongoing work with leadership teams across sectors and markets, capturing how…
When Politics Silences Analysis: Why Disowning Analyst Research Is a Dangerous Game
February 11, 2026
Financial markets are built on a fragile but essential foundation: trust in information. When analyst notes are dismissed or disowned…
Why the Environmental Story Isn’t Working and How It Needs to Change
February 11, 2026
For decades, cleaner air had been justified not just as an environmental ideal, but as a practical good. Disappointingly, the…
A Conversation on Leadership Transformation: 21st Century Leadership
December 4, 2025
Alexandra Darras is joined by Elizabeta Schaumann, Global Head of Employer Reputation, Employee Engagement and Culture at Henkel - a…
When Stories Move Faster Than the Truth
November 13, 2025
Recent media errors underline a wider truth: when narratives move faster than facts, trust suffers. For organisations, credibility depends on…
Bethpage Black and the Shadow of Robert Moses
September 24, 2025
As Bethpage Black hosts the Ryder Cup, it's timely to reflect on Robert Moses’s imprint; elite in design, democratic in…
Reputation, Resilience and the EU Presidency: Ireland’s Moment to Lead
September 16, 2025
Ireland’s 2026 EU Presidency is a chance to show resilience, build consensus, and strengthen reputation as a trusted diplomatic leader.
From Spin to Substance: Reimagining PR and Advertising for Global Good
September 3, 2025
Advertising and PR have shaped public opinion for over a century. In this article, Rob Brown explores how communication can…
Building with Words: The Subtle Power of Language in Shaping Public Works
September 11, 2024
What comes to mind when you hear the term 'infrastructure'?
Cybersecurity Reputational Risk and Digital Resilience Building in the EU
May 13, 2024
Linked to critical entities within the EU, new and evolving legislations to build resilient systems are now more crucial than…
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