We work with leaders to shape reputation and drive performance.
We are an international reputation management consultancy, working with leadership teams to ensure reputation informs better decision-making and long-term performance.
Our Purpose
We exist to ensure reputation guides better decision-making to create a more sustainable, prosperous world.
In a world of rising expectations and scrutiny, reputation shapes how organisations behave and how they are trusted over time. Our role is to help leadership teams understand this clearly and use it to lead with confidence.
Our team
A high-impact team of senior consultants across Dublin and London, combining decades of collective insight to solve complex reputation challenges.
Milestones That Shape Us
Since 2002, we’ve worked with organisations around the world to help them understand, manage and strengthen their reputation.
2001
When we started, we saw many businesses struggle with the problem of working in silos. Brand communications, corporate responsibility, internal communications and investor relations did not communicate, let alone collaborate, with one another.
The communications function and strategy needed a serious rethink.
We have helped businesses break down these silos. In doing so we have enabled businesses to build integrated reputation strategies and programmes, which are properly resourced and aligned with business ambitions.
2004
It was tough to get business leaders to accept that reputation thinkers were needed around the boardroom table. We believe they better inform business strategies and set a clear direction for the company.
We persevered and nowadays it is far more commonplace to see this valuable talent as an integral part of leadership teams.
2006
Understanding the value of reputation and the important voice it has at the boardroom table escalated the need for robust reputation insights, tracking and measurement. If reputation was to have a credible role in business decision making it needed to provide compelling insights on the business today for tomorrow; it needed to identify not only reputation risks but the route to reputation opportunity.
We are very proud to have delivered global reputation measurement models for some of the most respected companies in the world.
2010
Business and communication leaders are now expected to have a whole set of competencies and skills to help build their reputation in a fast-paced digital world.
Our programmes identify the skills business leaders and their people need to become even more effective reputation ambassadors. They have helped raise the bar for what reputation-led businesses are capable of delivering.
This has translated into long-term businesses success and we have enjoyed leading the way with our own thinking.
2014
This journey has made two thing abundantly clear: a company without reputation as a critical business driver and a skilled leadership team to leverage it is a company heading nowhere.
Today we are proud to have helped so many companies achieve this ambition and to work in a profession that has so much still to discover about what builds, protects and grows reputation.
2016
Increasing stakeholder scrutiny means that corporate governance failures have increasing reputational impacts. Board of directors should be responsible for the company’s integrity and directors should see the organisation’s reputation as an extension of their own.
We believe a reputation-driven approach to governance helps to establish a culture where each individual acts with integrity, in order to nurture mutually beneficial stakeholder relationships for greater organisational value.
2019
Culture is a powerful engine that shapes reputation from within organisations. When it thrives, culture acts as a talent magnet, a performance driver, creates a positive experience for employees and as a consequence, customers. When it fails, it creates major reputation risks for organisations, as many recent crises have shown.
Our research and work in the area is defining the impact culture has on the reputation of an organisation and creating programmes to proactively drive and shape something as intangible as culture.
2020
Sustainability is now synonymous with good business practice. It is intrinsically linked with long-term performance and unequivocally underpins stakeholder support. Sustainability drives consumer choices and business innovation, informs regulatory decisions, attracts investment and talent.
Reputation Inc helps organisations understand the perceptions and expectations of stakeholders in relation to their key Environmental, Social and Governance topics, helping businesses identify their strategic focus areas across a range of ESG issues and themes.
2021
The true understanding of your stakeholders matters more than ever before. A robust reputation built steadily over time through real action and proven delivery will increasingly determine whether your organisation has the right to exist. It’s not your shareholders, your board, or your executive committee but your stakeholders who make that call.
2024
The evolving role of industry associations is marked by expanding responsibilities and a heightened focus on reputation leadership. As these associations adapt to changing expectations, they are increasingly tasked with fulfilling more complex mandates that emphasize the importance of managing and leading in reputation, underscoring their critical role in shaping industry standards and practices.
2026
As AI becomes embedded across organisations, the focus has shifted from adoption to accountability, how it is governed, explained and where human judgement sits. At the same time, trust is increasingly shaped by people, not just systems. In a more automated world, relationships, judgment and direct engagement matter more than ever. We help organisations bring these forces together, strengthening reputation through both technology and human insight.
We are Curious, Collaborative, Courageous.
We are a diverse team, bringing together difference perspectives, experiences and backgrounds to deliver better outcomes. We work collaboratively, challenge ourselves to keep improving, and hold each other to high standards as we continue to learn, grow and strive to be our best.
Intellectual Rigor
We move beyond surface-level data to find the “why,” providing intelligence that withstands global scrutiny.
Radical Integrity
Reputation starts within. We act with total transparency, ensuring client interests are protected by our standards.
Strategic Curiosity
As the global landscape shifts, we remain perpetual students of power, influence, and organizational value.
Ready to lead with reputation?
Whether you are looking to partner with our senior consultants to navigate complex global challenges, or you are an expert seeking to advance your career within a world-class reputation firm, we invite you to connect. Our collective insight is our greatest strength, and we are always looking for the organisations and the people that will shape the future of trust.
