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What we do
Reputation Intelligence
Reputation Strategy
Reputation Engagement
Thinking
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Get in touch
Category:
Thought Leadership
Reputation, Resilience and the EU Presidency: Ireland’s Moment to Lead
September 16, 2025
Ireland’s 2026 EU Presidency is a chance to show resilience, build consensus, and strengthen reputation as a trusted diplomatic leader.
From Spin to Substance: Reimagining PR and Advertising for Global Good
September 3, 2025
Advertising and PR have shaped public opinion for over a century. In this article, Rob Brown explores how communication can…
Building with Words: The Subtle Power of Language in Shaping Public Works
September 11, 2024
What comes to mind when you hear the term 'infrastructure'?
Cybersecurity Reputational Risk and Digital Resilience Building in the EU
May 13, 2024
Linked to critical entities within the EU, new and evolving legislations to build resilient systems are now more crucial than…
Walk The Talk – Conversations on Leadership
January 31, 2024
“Walk the Talk” - a new series where we speak to recognised leaders in business and broader society to explore…
Greenwashing, Greenwishing and Greenhushing – The three deceptions undermining corporate sustainability
November 28, 2023
“With pressure from stakeholders mounting, there is a danger that businesses will be walking a tightrope when it comes to…
Rebranding After a Reputational Crisis: A Roadmap to Redemption
November 20, 2023
Branding is an essential element of any business's identity. In this blog post, we will explore the steps and strategies…
Social Impact and CEO Reputation: The Fine Line
October 23, 2023
For long term sustainable success you must be in tune with those that people that matter to your success. For…
Pride, need and reputation – Why countries might not accept international aid
September 13, 2023
Increasingly, reputation is becoming an important metric for success in emergency and disaster management, especially when requesting or rejecting international…
Culture and leadership – Lessons from Ireland’s most successful women’s football manager
September 7, 2023
All leaders can learn from high-profile sports manager departures. You will lose the trust of your team when you don’t…
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