Understanding Reputation Risk (Briefs 1‑4; Brief 5 forthcoming)

By Leonard Ponzi PhD

The purpose of this series of four reports on reputation risk has been to describe the elements of a robust reputation risk management program with an enhancement to the quantitative framework for visualizing an organization’s reputation risks. Visualization provides a key input into developing the strategy and tactics of addressing each risk.  

We started our series on reputation risk in Part I, where we provided a brief introduction to this relatively new concept and distinguished it from related concepts, like crisis management.  And in Part II, we made the case that reputation risk management should be part of the strategic agenda and that every type of organization – whether corporation, non-profit or government agency -- should know who their most important stakeholders are, as stakeholders are a vital part of any reputation risk management solution. In Part III we looked at “Understanding Reputation Risk”,  starting to delve into the “quantitative” side of the reputation risk equation, so to speak. And finally in Part IV,  we added to the quantitative toolbox of our approach to reputation risk.

Our approach throughout is different from what we have seen before because our philosophy is that successful reputation risk management requires a mix of art and science, quality and quantity, the objective and the subjective

The four full reports can now be downloaded using the download links on the right-hand side of this page.


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