Over the past 10 years, reputation measurement has moved out of the pioneering phase to becoming a 'must have' of corporate relations functions and business strategists alike. One can no longer design engagement and communication plans without some form of stakeholder perception data.
We are transitioning from an era of reputation measurement to one of strategic reputation insight.
Savvy companies are going beyond 'standard' reputation metrics and are gathering much more advanced insight in a strategic way. There are three distinct areas where we are seeing this shift.