We're asking communications and marketing professionals a simple question:
Should your brand and reputation be in sync?
The integrity of an organisation's brand and the health of its reputation are well understood to be critical enablers of growth.
A clear, singular brand proposition is essential. But too often, the self-defined brand aspiration diverges from its external reputation.
Should this be fixed? And if so by whom and how?
Today, we, ReputationInc and Straightline would like to invite you to share your views on this debate.
Clink the link below to take part: