Reputation Leadership ‑ New Perspectives

By Dennis Larsen

Reputation has been on the leadership agenda for some time. We see this in our client organisations and know it from our own research among leaders and board directors globally (watch out for more on our work in reputation governance soon). However, what is still under development to really unlock enhanced long term potential is the right mindset, skills, insight and analytics to properly lead and manage firms from a reputation perspective.

We see some luminary firms really embedding reputation thinking in their business decision making. From how they take reputation analytics into business decision implications, to how they build internal capability around reputation and build strong relations with stakeholders on issues that are truly material. 

Recently, the CEO of Coca-Cola European Partners Norway, Stein Rømmerud, shared his leadership perspective on the importance of reputation management. He was talking to an audience of business executives and communication professionals at a ReputationInc seminar in Oslo.

Speaking at the same event and at the Norwegian School of Management’s Measurement & Evaluation Summit, ReputationInc Managing Partner Leonard J. Ponzi shared recent insights from research around the changing nature of reputation and the need for a new ‘hybrid’ approach to reputation intelligence.

As a leading architect behind the world leading measurement framework, which is globally considered the 'Gold Standard', Len has continued to research and innovate the changing dynamics of reputation. Launching the CoreRep concept in Oslo, Len said 'It’s very clear that when it comes to reputation, one size does not fit all. The most successful organisations don’t apply a standard template to the way they run any aspect of their business – why should strategic reputation management and analytics be any different?'

Len shared his views with over 200 conference attendees about the future of reputation measurement in an overall intelligence system being adopted by leading firms with the CoreRep concept at the centre. The new approach is built from research into the changing dynamics of what drives reputation as well as decades of leading academic and practitioner research in this area.

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