Good reputations are something that businesses have to work at continuously and when a business is serious about its reputation - it really values it.
"You can see it in the way they approach it and how connected it is to the business strategy. Additionally, if they really value reputation they will be committed to insights, they won't just rely on what they think internally but will be listening to stakeholders and really valuing their views on how they see the organisation."
They will also have a clear a view of the future, enabling them to better understand the socio, macro and economic trends and indicators. "They tend to be what we call reputation foresight driven regarding their reputation. They don't just think about it now, they think about it in the future."