Earlier this month, Dennis Larsen, Managing Partner of the Oslo office, participated as jury member in a student case competition organised by BI Norwegian Business School in Nydalen, Oslo. Joined by representatives from academia, major Norwegian agencies, international companies such as IKEA, and Norway’s largest bank, Dennis spent the better part of the three competition days evaluating student work.
Highly regarded in Norwegian public relations and communications circles, the competition known as ‘KommCase’ annually sees teams of students from a variety of Norwegian teaching institutions compete against each other to find the best solution to a real-life communications project. This year’s main case, supplied by Norwegian telecommunications operator Telenor, challenged the students to find ways of boosting a company initiative designed to combat digital bullying among children and teenagers.
‘I’d forgotten how much fun this sort of PR work is’, Dennis commented emerging from one of several heated discussions on the merits of runner-up papers. ‘KommCase is a really worthwhile competition I’m more than happy to support. I always make a point of staying in touch with academia, and what better way to do so than take part in an event like this.’
Apart from the prestige involved in beating fellow students, the winning team is provided with an excellent opportunity to showcase their PR talents and build relationships with future employers. KommCase 2016 was held March 2-4 and attracted and entry of thirty-three students making up a total of eleven teams.
(Dennis Larsen, Managing Partner, third from the right)