Beyond CSR: Putting sustainability and responsibility at the heart of corporate campaigning

ReputationInc held the latest of its breakfast seminars, with more than 20 senior communicators and keynote speaker Trevor Gorin - Global Media Relations Director at Unilever, to uncover how leading firms are putting sustainability and responsibility into the heart of their corporate campaigning.

A number of recent studies in leading business and communication journals point toward a paradigm shift in this area -- whether it be the concepts of 'shared value', 'CSR 2.0', or other ideas. The underlying transformation implicit in these concepts is that companies are now aligning societal goals with their business strategy with the ambition of changing their business model to fulfill sustainability objectives. This was a key theme taken up by Trevor Gorin based upon his experience with Unilever's own sustainability journey in recent years.