DaYoung has extensive experience of working on corporate communications strategy development and reputation management projects for global clients. DaYoung was previously based in Seoul, Korea, and worked as a public relations consultant at a global communications agency, specialising in the FMCG and healthcare industries. She also worked in the media and government sector as a head writer for a radio news show and a researcher for a state-funded trade and investment promotion organisation.
With her passion for communications, reputation, and governance, DaYoung relocated to London to pursue a master’s degree at the London School of Economics and Political Science (LSE). She holds an MSc in Media and Communication Governance from LSE and a BA in International Relations and Communications from Hankuk University of Foreign Studies.
DaYoung is a huge fan of arthouse movies and baseball. She also enjoys swimming, cooking, and proper English beer.