Catherine holds a first class honours BSc in Anthropology from Durham University and an MSc in Business Management (Entrepreneurship) from Durham Business School. Having completed two quantitative dissertations, at ReputationInc Catherine specialises in conducting analytical research in order to generate strategic reputation insights and models for clients. She works with various organisations across the healthcare, FMCG and private sectors.
Catherine’s professional career began at a start-up based in Edinburgh. Working in a small team of five, she was responsible for gathering and analysing customer feedback data, and was instrumental in the firm’s marketing, branding and strategy.
Catherine spends her evenings and weekends either eating her way around London’s food markets, or keeping her love of anthropology alive by visiting museums and exhibitions.