Latest thinking
More than talking the talk
Reputation is so important that business leaders and employees must be committed to it.
Public Affairs: Soap Box
The US and wider Western response to the attacks of 11 September 2001 has been dominated by counter-terrorism and military might. While major successes have been achieved, an overwhelming emphasis on 'hard power' has fuelled controversy.
Know your reputation
Reputation is integral to a company's success. How key stakeholders feel about a business determines whether it develops and flourishes or withers and dies. Smart business leaders have been aware of this for decades. Increasingly, however, the importance of reputation management is being understood by companies of every size and from every sector.
Reputation insights
Insight and analysis is the engine room of reputation management, yet many companies still suffer from critical information gaps.
With a broad and deep understanding of their reputation risks and opportunities, best practice organisations are starting to unlock the full value of their reputations to achieve sustainable high level performance.
ReputationInc events
Business Breakfast commentary: The Transformative Role of Reputation Foresight for the Corporate and Public Affairs Function
On 12 October 2011, ReputationInc hosted a breakfast seminar on 'The Transformative Role of Reputation Foresight for the Corporate and Public Affairs Function'. Alongside a client leading government affairs for a global financial services company, ReputationInc described how thinking systematically and intelligently about the future allowed the function to create genuine business value.
Business Breakfast commentary: What opportunities do social media offer corporate communicators?
When we asked a seasoned PR from a global technology brand to speak about social media and reputation management, their initial response was: "didn't we have that debate two years ago?"
Business Breakfast commentary: Corporate comms needs to engage staff
Danny Rogers: "An illuminating seminar last week, convened by ReputationInc in London, revealed much about the role of today's corporate comms director"