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Reputation management is growing in importance. International research has consistently shown that companies with strong reputations have more sustainable positive returns. Their reputation enables them to be market leaders during periods of economic growth and, when prospects look less promising, it carries them through the rough patches.
Traditional public relations companies advise clients on what to say, and implement public facing activity on their clients' behalf. Management consultancies advise clients on what to do from an organisational and business perspective.
ReputationInc covers the whole field of reputation management. We involve ourselves at the highest level of an organisation on a number of critical areas. We provide counsel but also roll up our sleeves to work alongside our clients in putting strategies and plans together. We help them develop the most effective, relevant, beneficial and efficient reputation programme.
We provide counsel and support in defining our clients' reputation platform, based on business imperatives and corporate goals. We actively work with our clients in assessing the effectiveness of their reputation management infrastructure and thereafter, if needed, reformulating or improving functions. We help our clients articulate their messaging. We develop stakeholder maps across a number of constituency areas. We craft engagement and partnership strategies with critical stakeholders. We build a case and diagnose responses for reputational risk, we benchmark reputation management effectiveness and issues management against clients' peers.
In all this, we draw on best practice, not only from our own collective knowledge and experience, but also through constant assessment of changes in reputation priorities from organisations, those who run them, those who analyse them and those who affect their licence to operate.