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Reputation & Trust – Your Most Valuable Assets
Who We Are
The latest addition to the ReputationInc network is the office in Dubai, United
Arab Emirates, which opened a year ago and is located in the Dubai International
Financial Centre (DIFC).
The office was founded by Sue Vey and Cheri Lofland; both are highly experienced
reputation management and corporate communications professionals with more
than 25 years’ experience each. They were recently joined by Elizabeth
Maclean, who brings a wide range of international public relations consultancy
experience, having previously worked in the UK and Hong Kong. All have worked
across the Middle East prior to joining ReputationInc.
Why We’re Different
As the first advisors in the region specialising in strategic communications,
reputation management, corporate communications and responsibility, we act
for governments, local and multinational companies - both established and
market entrants - needing international expertise and regional knowledge.
In addition, the team draws on extensive expertise in internal and external
communications, sustainability and Corporate Governance, CEO positioning and
reputation management, infrastructure design and recruitment, investor relations,
change communications and stakeholder relations. We help our clients create,
maintain and enhance solid and desirable reputations and we propose innovative
approaches to ensure that our clients’ strategic communications contribute
significantly to their business objectives.
What We Do
We add value throughout the chain with the following offerings:
• Development and Refinement of Vision, Mission, Values
• Corporate Communications Strategies and Plans
• Stakeholder Evaluation and Management
• Sustainability and Corporate Governance
• Corporate Responsibility
• Corporate Messaging
• CEO Positioning and Reputation Management
• Public Announcements
• Sourcing and Selecting Communications Talent
• Change Communications
• Internal Communications
• Infrastructure Organization and Development
• Measurement
and Evaluation
Press Releases:
6/5/2007: GCC EXECUTIVES CITE ‘REPUTATION' AS KEY BUSINESS RISK
Press release: English / Arabic
Contact Us:
For further information about ReputationInc Dubai, please refer to the contact
page, or contact the partners directly by email:
Sue Vey
Email: svey@reputation-inc.com
Cheri Lofland
Email: clofland@reputation-inc.com

