Executive MBA programmes fail to prepare business leaders to manage reputation
A new ReputationInc research reveals:
- 1 in 5 leading EMBA programmes teach none of the 10 core reputation disciplines
- Just one of the 50 leading EMBAs has 'Reputation' as a core module
- Communications & relationship building skills are taught in less than 20% of programmes
- Government & policy relations is covered by fewer than 1 in 5 EMBA programmes
The instant information environment in which modern business operates can be both unforgiving and intrusive. At a time when trust in business is historically low, ReputationInc sought to understand how today's Executive MBA programmes prepare commercial leaders to manage the reputation challenges that arise from 24 hour media spotlight, interventionist governments, impatient consumers and activist NGOs.