Ireland Inc. - Reputation is everything
Focussing on reputation pays huge dividends for Ireland Inc, writes John Keilthy, managing partner at ReputationInc, in Decision Magazine.
Key Iraq Legacy Is the Biggest Disruptive Shift in Foreign Attitudes Toward U.S. for More Than a Generation
Ten years on, it is clear that the Iraq invasion fuelled a sea-change in international opinion toward the United States. These movements in foreign sentiment are the most significant since at least the Vietnam War, and hold key present day implications for US policymakers.
Obama looks abroad
The latest flash point between the White House and Congress, sequestration, will come to a head on Friday. There seems little possibility before then of an agreement to resolve the fiscal stalemate, meaning billions of dollars in automatic cuts in federal government spending will begin.
It is now clear Britain got a 'bounce' from the Olympics, but much more is now needed to secure long-term economic legacy
Six months since the London 2012 games began, a flurry of research has indicated that the UKâs international image has received a boost from hosting the Olympics and Paralympics. Most recently, the latest Anholt GfK Roper Nation Brands Index, released on January 17, showed that the United Kingdom edged up from fifth to fourth place since July 2012 in the survey's overall country reputation rankings; only the United States, Germany and France currently have a more favourable nation brand.
Profile: John Mahony, the Reputation Evangelist
ReputationInc's founder is still preaching the value of corporate reputation, and others are starting to catch on.
Obama and Romney urgently need to zero in on foreign policy
We're a long way from the days of the cold war, but the need for smart power endures, writes Andrew Hammond from ReputationInc.
CSR and Reputation: what has changed with the recession?
Over the past years, ReputationInc has worked with several global companies to help them develop Corporate Social Responsibility (CSR) strategies, a core element of reputation management. Conducting in-depth interviews with our clients' priority stakeholders and researching the latest CSR trends in the academic literature, we have observed that difficult economic times are profoundly changing stakeholder expectations with regards to CSR, while increasing the necessity of managing corporate reputations. To keep their competitive edge, companies have to address these concerns by rethinking their CSR strategies.
Guarding your reputation
Following his presentation at the Public Relations Institute of Ireland's annual conference, John Mahony outlines some of the challenges facing those responsible for reputation management in the digital age.
Executive MBA programmes fail to prepare business leaders to manage reputation
While 50% of global CEOs say managing external affairs is one of their top-three priorities, ReputationInc's research found that a fifth of the world's top 50 global Executive MBA programmes do not offer any training in the core disciplines of reputation management.
More than talking the talk
Reputation is so important that business leaders and employees must be committed to it.
Public Affairs: Soap Box
The US and wider Western response to the attacks of 11 September 2001 has been dominated by counter-terrorism and military might. While major successes have been achieved, an overwhelming emphasis on 'hard power' has fuelled controversy.
Know your reputation
Reputation is integral to a company's success. How key stakeholders feel about a business determines whether it develops and flourishes or withers and dies. Smart business leaders have been aware of this for decades. Increasingly, however, the importance of reputation management is being understood by companies of every size and from every sector.