The new era of reputation insights
We are transitioning from an era of reputation measurement to one of strategic reputation insight. Savvy companies are going beyond 'standard' reputation metrics and are gathering much more advanced insight in a strategic way.
Addressing China's 'soft power deficit'
As Chinese President Xi Jinping prepares for his landmark summit with President Barack Obama in California Friday and Saturday, the critical mission of improving China’s image in the world could well be uppermost in his mind.
Diplomatic firestorm underlines why 'foreign policy' is key for corporates, not just countries
Google unintentionally sparked a diplomatic row earlier this month following its decision to change the name on its "Palestinian territories" homepage to "Palestine". The move, which Palestinian President Mahmoud Abbas reportedly called a "victory for Palestine and a step toward its liberation", provoked immediate complaint to the firm from Israeli Deputy Foreign Minister Zeev Elkin.
Unlocking reputation insights to inform business & communications strategies
At ReputationInc's latest Business Breakfast in Dublin, some of Ireland's most senior business and communications executives heard from Mark Ryan, Country Managing Director at Accenture Ireland on how this world leading company has been using reputation insights and measurement to inform its overall business and communications strategies.
Beyond CSR: Putting sustainability and responsibility at the heart of corporate campaigning
ReputationInc held the latest of its breakfast seminars, with more than 20 senior communicators and keynote speaker Trevor Gorin, to uncover how leading firms are putting sustainability and responsibility into the heart of their corporate campaigning.
The skills & structure of a world class corporate relations function
This November, ReputationInc held a reputation seminar on the challenges facing global organisation's corporate relations functions, with an audience of 20 senior communicators.